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Finding a job in the 21st century requires both the ability to self-promote and a bit of marketing savvy. With the invention of sites like LinkedIn, it is now easier than ever to show prospective employers what you can offer them. Having a top-notch targeted resume and cover letter is vital to be taken seriously by business professionals.

targeted resumeTargeting your resume for a particular job is a great way to show an employer how well you’re suited to that company and position. When trying to create targeted resumes that get you hired, be sure to consider the following factors.

You Don’t Have to Start From Scratch

The biggest mistake you can make when trying to create a targeted resume and cover letter is starting from scratch. Your existing resume will have a lot of useful information in it and can be altered to make it more targeted. Ideally, you will want to have a “summary of qualifications” section on your existing resume.

Each time you apply for a new job and want a targeted resume, you can edit this section to make it specific to a particular company. By not throwing the baby out with the bathwater when it comes to your resume, you will be able to save a lot of time and energy.

Make Your Cover Letter Shine

One of the first things an employer will look at is your cover letter. Droning on about things unrelated to the job you are applying for will usually end in your resume getting tossed aside. You’ll want to make sure your cover letter is written as concisely as possible. Carefully read over the job listing and see what type of qualifications the company has outlined.

Baiting the hook with a great cover letter is an important part of landing the right job. Working in the relevant experience you have may make your cover letter more appealing. However, many executives flounder when it comes to crafting their cover letter simply because they have so much experience, it can be hard to know what’s worth including. You have to learn where to trim the fat—which the top rated resume writing services can help you with!

Show The Reader of the Resume You Have Done Your Homework

Your main objective when trying to create targeted resumes that get you hired is standing out from the other applicants. Doing your homework when it comes to the company you are seeking employment with is wise. A great way to catch the reader’s eye is to include something in your cover letter regarding the company’s history.

Don’t be afraid to delve deep with your research and learn as much about the company as you can. Merely mentioning a company’s Fortune 500 status will not garner as much attention as a lesser known factoid about their achievements or their work in the community. An easy way to get a feel for their brand and their proudest achievements is through their website. Pick out facts that align closely with your own qualifications and try to relate the two.

Once you get started, you will probably realize creating a targeted resume is not an easy process. Letting top rated resume services, like Professional Resume Services, handle the targeting process could mean better job search results. Be sure to contact us to discuss how we can help you in the pursuit of resume excellence.

By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.